About Us
Viani Milano was founded in 2020 by Sofia Lombardi, driven by her passion for Italian craftsmanship and her desire to share its beauty with women worldwide. Rooted in the belief that every piece should be cherished, worn, and passed down, her designs embody a timeless aesthetic, emphasizing rich colors, sumptuous textures, and the infusion of novelty into classic silhouettes. With a deep commitment to sustainability, the brand ensures that elegance and responsibility go hand in hand. Today, Viani Milano is embraced by women across the globe, celebrating a style that transcends time/ celebrating everlasting style.
Thousands of brands are born each year, and when I was contemplating creating mine, I knew it had to meet certain principles in order for me to feel truly fulfilled.
At its core, this brand is about honoring the legacy of Italian craftsmanship. Arts and craftsmanship run through my veins, and I am deeply passionate about preserving these traditions—and I hope to inspire others to feel the same. I’ve always admired the Italian way of buying: choosing something not because it’s trendy for a season, but because of how it’s made, its timeless design, and the fact that it will last a lifetime. That philosophy is something I aspire to achieve through Viani.
If I was going to be in the business of creating products, it had to be done in a way that reflected my personal values and prioritized environmental responsibility—not as an afterthought, but as a guiding principle. We’re intentional about avoiding the pitfalls of overproduction. Quite simply, if something doesn’t serve a purpose, it shouldn’t be made.
This brand is also an expression of creativity. I come from a long lineage of creatives and nothing brings me more joy than working with color and texture. Each season and every collaboration is an opportunity for my team and I to push our creative boundaries while staying true to our essence and values. The opportunity to do this and to share it with you is a gift.
Thank you for being part of Viani.
Con Amore,
Sofia Lombardi
Founder
Old-World Craftsmanship for the Modern-Day Woman on the Go
At Viani Milano, we craft pieces designed to transcend time—honoring heritage craftsmanship and cultural traditions while continuously innovating and staying attuned to what’s next. Our brand pays tribute to the past while fully embracing modernity. With a deep commitment to sustainability, we prioritize techniques that minimize environmental impact while preserving artisanal excellence.
By reimagining time-honored craftsmanship with a contemporary touch, we ensure that artistry endures for generations to come.
Our Brand Pillars
QUALITY CRAFTSMANSHIP
Our pieces are meticulously crafted by skilled Italian artisans who uphold the highest standards of quality and technique. Their expertise ensures that every creation reflects the artistry and heritage of fine shoemaking.
ENDURING DESIGN
Created with the belief that true style transcends trends, our pieces embody a timeless aesthetic—designed to remain relevant for years to come and earn heirloom status.
ENVIRONMENTAL RESPONSIBILITY
We integrate upcycled bicycle tires into our soles and prioritize minimal waste over excess production, ensuring that fashion and craftsmanship coexist with respect for the environment.
CONTINUOUS EVOLUTION
Innovation is at the heart of our brand. While we honor tradition, we embrace creativity and modernity, continuously refining our designs to offer fresh perspectives on classic design.